SEO - Back Linking For Gold
The idea that links from other sites to your own, actually aid your site, is a logical one. But can back-links hurt or harm your ranking?
Most of us search engine optimization afficionados know what this term means, but for the non technical it simply means getting others to link to your site from their own.
Traditionally, this was done by exchanging links between sites, and whole communities even encouraged this but the search engines soon began to devalue these reciprocal efforts because too many of the reciprocal links were contrived and not natural.
Spam is known to many of us as that tasty meat from which the current swine flu propagates,lol, sorry couldn't help myself, but in internet lingo its also known as the process whereby a few tech savvy individuals attempt to gain unfair advantage by flooding areas of the internet with their own commercial resource.
Examples of this, too many enterprising spammers send out unsolicited comments using software robot programs - to create thousands of backlinks automatically in forums, blogs and other places. Some made hundreds of real but content-less webpages/sites with links back to their own - not the phrase "their own" - commercial products - hence the need for objective PageRank and PageTrust. At that time, the search engines were not looking at important minutia such as which reciprocal links were owned by the same organization or which chain of anchored links were with the same ISP. In order to thwart those who would fill our inboxes with junk, this information is collected and analyzed as it's rather important for determining exactly who the spammers are.
Perhaps one of the most important aspects to the backlinking process is in what keywords one uses - traditionally, this has been where most linking efforts have hit the wall.
Why? We can't specifically tell others to use such and such an anchor text in their link to us. This is oddly enough - at odds - with what most seo professionals will tell you about how you should control the text or anchor text in the documents that link back to you.
Also, since as a casual reader, one is not likely to be an expert on long tail keywords, you are going to most logically try to pick the keywords having the most traffic. Is this a mistake? A brand new online venture, even after being indexed by Google or most search engines, typically has no chance at ranking on its chosen keywords for many months if not years.
Ergo, have we looked at a potentially time wasting effort here?
The potential problems don't stop there. The page rank of new articles is N/A or after indexing, typically Zero where 0 is not good and 10 is the best. Some may say differently while a new page with N/A or O as its rank can have a freshness quotient that can help it positively, in many search engines, this zero which is evidence of lack of backlinks will assuredly not work in its favor.
Exceptions to this - if the newly created page is sitting on a grandly popular Web 2.0 social network property like squidoo or craigslist, bebo or scribd to name a few then it won't be penalized as much just because its current pagerank or credibility level appears to be a zero.
As the examples of exceptions above clearly show, it is thought that new pages on foundation sites such as those with a PageRank of 5 or above, inherently acquire some of the PageRank or PageTrust of the site that they are associated with.
Technical babble galore - the question really is - What can a novice do ?
Google would say, go back to fundamentals, ensure that you are putting up great and be innovative. They would recommend strongly that we even create "link-bait" that will cause others to want to link to you.Which I also recommend if you have any idea what this link-bait thing means. Its never a great idea to truly ignore what Google recommends, however I urge you to examine the issues involved in creating link-bait more deeply. Calculate whether you really have 3-6 months that it takes to consistently create new articles almost daily, and to put out such a ferocious amount of intensely likable content in one spot that would cause people to consistently put a link to that page from their own - If the answer is no then you understand why most of us will never ever intentionally create link-bait.
There has to be ways around this. What should one do?
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